Marketing Management


Information about this exciting field:

 To survive in today’s rapidly changing business world, companies need to understand their customer base and target markets relative to the competition, maximizing brand recognition and marketing strategies to keep their competitive edge.  Global promotions and digital marketing are key components of success.  Marketing Managers are adept at monitoring trends and increasing profits while ensuring high levels of customer satisfaction.

 Is this program for me?

Are you a results-driven “go getter”?  Are you able to motive others to succeed and grow?  Do you communicate goals clearly and effectively?  If you are highly organized and have keen analytical skills, this may be the program for you.  Here are some qualities and skills that are essential for the successful Marketing Management graduate:

  • Strong interpersonal skills
  • Outstanding leadership, decision making, and teamwork
  • Excellent verbal and written communication
  • Strong planning and organization
  • Detail oriented
  • Strong analysis/problem solving skills
  • Computer/software skills
  • Understand financials: budgets, expenditures, pricing, profit-loss projections
  • Ability to prioritize and meet tight deadlines
Coursework includes:
  • Principles of Marketing
  • Business Regulations and Compliance
  • International Marketing
  • Marketing Research

Where might I find a job?

A variety of rewarding marketing, sales, or market research jobs may be found with private corporations, small businesses, government agencies, the hospitality industry, and retail establishments.

Gainful Employment Report

Marketing Management Gainful Employment Report

 Salary Information

Campus Locations

Marketing Management courses are offered on multiple campuses and online. This program can be completed wholly online.


  • Lisa Lipkins-Hill
  • Brian Moss
  • Rick Nelson



Marketing Management Diploma 


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980 South Cobb Drive
Marietta, GA 30060

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Appalachian Campus
100 Campus Drive
Jasper, GA 30143

Austell Campus
1578 Veterans Memorial Highway
Austell, GA 30168
Classroom-Only Location
No Office Hours

Canton Campus
1645 Bluffs Parkway
Canton, GA 30114

Marietta Campus
980 South Cobb Drive
Marietta, GA 30060

Mountain View Campus
2680 Gordy Parkway
Marietta, GA 30066

North Metro Campus
5198 Ross Road
Acworth, GA 30102

Paulding Campus
400 Nathan Dean Boulevard
Dallas, GA 30132

Woodstock Campus
8371 Main Street
Woodstock, GA 30188
Classroom-Only Location
No Office Hours